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Tips for Cell Phone Companies to Run Successful proximity Marketing Campaigns

Since the year 2014, proximity marketing has been recognized as an effective way to drive retail sales. That being said already, it still has numerous untapped potential.

Picture yourself knowing where your customer is, what they are doing and how you can assist them. With this highly data-driven marketing technique, you have the access to all those details and more. It allows you to send personalized messages at exactly the right time in exactly the right place. This way, your customers will be invited to take effect immediately. Below are ways in which you can run a successful proximity campaign.

Understand Your Clients
When starting proximity marketing campaigns, it is important that you have as much information as you can about your customers. With all the relevant information about your customers, you can create an app that you can use to offer targeted special offers. This makes your customers more likely to be engaged with your content and less likely to get frustrated and delete your app.

Use More than Mere Location Data
Location is the key factor when it comes to proximity marketing. But that doesn’t mean that you ignore other variables.

Things like purchase history, browsing history and search history can help in customizing content. For example, let’s say that a customer walks into a phone shop, you know that they have recently searched for Stay Mobile cracked iPhone screen. You will be able to serve them content relate to phone screen repairs.

Don’t Use Third-Party Ad Networks
Proximity marketing works quite simple behind the scenes. You will need an app that interacts with the beacons to detect the location of the user and thus provide them with relevant content.

When it comes to implementing the beacon strategy, you have two options. You can either create your own branded app or use a third party network. It might be tempting to join a third-party network, but this gives you limited control over user experience and less ability to control the displayed content.
If you want to have a successful campaign, you should invest in creating your beacon-enabled app. This means you have complete control over content and user experience. You also get access to powerful analytics and the ability to make changes and improve campaigns in real time.

Never Use Annoying Ads
There are nothing wrong with sending occasional special offer and new products notifications to customers, but you must be selective.

You must avoid sending numerous ad notifications one after another. You must not send ads for products that consumers are not interested in. Such tactics are tricky and annoying, and it will not make your brand look good.

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